• What
Is Coupon Publicité?
It is the way to promote your business by offering discounts.
The most common values today are $5 off a purchase of
$15 or more, $10 off of $35 or more, free shipping, or
a "free item" with purchase.Typically,
discounts are offered off a minimum purchase. The most
common values today are $5 off a purchase of $15 or more,
$10 off of $35 or more, free shipping, or a "free
item" with purchase. Some merchants give you points
for spending which can be collected and redeemed later
for products.
The most common types of coupons are "first-time
customer" introductory savings, special links to
hidden pages on the retailer's website, or a special code
to be entered in the "Coupon" space upon checkout.
• Do Internet
customers use coupons?
30% of the web population uses online coupons
An NPD Online Research report indicated that about 30%
of the web population uses online coupons. Increased awareness
is driving the interest in e-coupon usage. Fifty-nine
percent said they were aware of online coupons. The study
also found that of the 30% that used e-coupons, 39% of
them had obtained coupons online. In addition, 80% said
they would increase the usage of e-coupons.
• Who uses
coupons?
People who earn in excess of $45,000 a
year represent 77% of coupon users.
NPD stated that "the data showed a definitive upward
trend in awareness and usage of online coupons. Companies
benefit by using a traditional brand loyalty awareness
builder while consumers benefit from the ease and customization
of the web."
Most online coupon users are between the ages of 25 -
44 (55%). A third of the online coupon redeemers have
incomes of over $75,000, 35% between $45,000 and $75,000
and 33% earn under $45,000. Fifty-five percent of online
coupon users are female and forty-five percent are male.
The NPD coupon survey was comprised of 3,125 respondents.
• Does coupon
Publicité really drive sales?
Surveys show that coupon redemptions rate is in average
as high as 8% compared to 2% without coupons.
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